Last week, we were invited to attend the New Fashion Force Awards at Jakarta Fashion Week 2018, and it was another great moment for Indonesia’s new emerging designers. Jakarta Fashion Week has always been the place for us to watch and see the collections from renowned designers.
In addition to that, Jakarta Fashion Week is also a place to introduce and highlight new talents and designers from Indonesia’s fashion industry. One of the shows that showcases the emerging designers is the New Fashion Force Awards (used to be called CLEO Fashion Awards).
For this years’ New Fashion Force Awards, there were 8 new designers showing their best works: Christin Wu, Tam Illi, Alenka & Margo, Pix & Stacy, Ang Studio, Noki, Studio Moral, and Lick Studio. They were then divided into two categories: Most Innovative Local Brand and Most Promising Accessories Brand.
Pix & Stacy
Pix & Stacy is an accessory brand based in Bandung. They sell drop earrings in various shapes and details. On the show, the models walked in white mini dresses, completed with Pix & Stacy’s signature geometric drop earrings with colorful patterns. Also they’re taking the fanny pack to another new level, very quirky and unique! Wearing their accessories will make your look more playful.
Christin Wu is a footwear brand from Jakarta that creates premium footwear that is crafted with finest material. On the show last week, Christin Wu gave us a look to her collection of classic pointed-toe heels that were embellished with gorgeous florals. Very seductive, elegant, and versatile!
Alenka & Margo
Alenka & Margo, a brand that sells luxuriously handmade jewels, presented their Nias collection at the New Fashion Force Awards this year. Models donned a simple black dresses and bejewelled with handmade gold jewelries. This collection is definitely very elegant and sophisticated. It also embodies Indonesia’s culture values and rich legacies.
Tam.Illi is an accessory brand for women using shapes that represent women: flowers. They presented Zinnia as their SS18 collection at Jakarta Fashion Week. Their tagline: “There are other life forms in space! #SpaceFlower” — models walked in black outfit with layers of Tam Illi’s accessories, from necklaces to drop earrings. All of their products are designed in great detail, it was amazing.
So after the show, Margaretha Untoro announced the winner for the Most Promising Accesories Brand, and the winner is Tam Illi. We think thheir producst are very vibrant and they also have great attention to details. Everything was crafted thoughtfully, from the color, shape, and material. They successfully provided simple and elegant accessories that meet the needs of our complex lives. The designer who won the competition gets to attend a short course at Istituto Marangoni in Paris and Firenze!
If you want to find out who’s the winner for the Most Innovative Local Brand, go here.